Product Powwow

06 Making change happen


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Today, I talk to Katherine Farnon about her pivot from Global Head of Digital Experience Strategy & Operations at Vodafone to becoming a change management consultant. 


As anyone with leadership experience knows, simply asking or telling people to adopt a new system, structure, process, or way of working is unlikely to have much success. Change is harder than that. As you will hear, it’s a deeply human endeavour, and systematic change management has lots of parallels with the way we design and innovate.


This conversation follows nicely from the previous two episodes in that it explores a potential career track for some Design and Innovation leaders and, more importantly, a skill set that could integrate into their initiatives.


01:32 Career background 

05:30 Change management 

10:35 Why is change so hard 

15:23 Identifying a change project 

22:05 Types of change 

30:25 Change leaders 

35:39 Juggling change with day-to-day operations

38:39 New skills

42:06 Knowing what you know now… 


KATHERINE FARNON

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KEVIN & PLAN

Kevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership.


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Website: www.plan.london

Email: [email protected]


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By Nico Delaney

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Product PowwowBy Kevin McCullagh