Switzerland has something of a mythical appeal for so many.With some of the best skiing in the world, and some pf the most picturesque vistas to behold, Switzerland has long cemented itself as a destination for everyone.

But whilst the history and heritage are so very rich, engrained in national culture and enjoyable by all whom visit, there is a new focus for the modern traveller, slick train systems, car free towns and sustainability projects at a national scale.

Hosted as always by Oxford Ski Company's General Manager, Felix Hemsley, we're thrilled to welcome and be joined by our partners from Switzerland Tourism:

- Alex Herrman | Director UK & Ireland, Director Europe West and Member Extended Management Board at Switzerland Tourism

- Anja Sterchi | Market Manager - Tourismus Adelboden-Lenk-Kandersteg

- Kelly Joss  | Junior Market Manager bei Jungfrau Region Tourismus

Is Switzerland the template for others to follow as we look toprotect our playgrounds for future generations?