All of us want more of our best customers. But how to do that? This week’s guest, Kate Farrall, shares how she tracks her clients’ feedback and exact words they use to connect with prospects, making them feel heard, understood, and cared for.

Kate Farrall is a get-your-shit-together specialist for artists, makers and creative business owners who want to do more and earn more from what they make. Her path from MFA to tech start-up to business owner allows her to help her clients use proven marketing and outreach tactics to build their businesses without sacrificing their creativity.

In this episode we talk about:

• Reflecting back to clients what they say so they feel heard and understood;
• Tracking feedback in a way that’s useful, not overwhelming;
• How you can use client questions for content and marketing ideas;
• Creative ways to share client wins with prospects; and
• Acknowledging that you don’t need to attract everyone - just the right people - to have a successful business.

Download Kate's free resource guide: The Number One Way to Price Your Art.

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.