Chris Griffin reveals 10 seemingly minor professional oversights that can destroy valuable business relationships and lose major clients. From poor proofreading to sloppy billing, these "small" mistakes can undermine years of relationship building and cost you six-figure deals.

What You’ll Learn

• Why the little things matter more than 900,000 minutes of expertise
• 10 specific mistakes that signal unprofessionalism to clients
• How to build relationship capital through deposits vs. withdrawals
• Professional standards that separate top performers from the pack
• Simple systems to protect your biggest client relationships

Time Stamps

• 00:35 - The Importance of Relationships
• 01:31 - Seth Godin's Insight: 900,000 vs. 9 Minutes
• 02:53 - The Power of Little Things in Business
• 04:55 - Proofreading: A Small Step with Big Impact
• 08:04 - The Value of Written Follow-Ups
• 14:49 - Clear Communication: Visuals and Analogies
• 21:09 - The Pitfalls of Wrong Information
• 23:31 - Punctuality: Respecting Time and Commitments
• 26:18 - Managing Digital Fatigue
• 26:23 - Balancing Workload and Decompression
• 27:45 - The Importance of Appearance
• 32:38 - Making Deposits in Relationships
• 44:15 - The Value of Accountability

Snippets from the Episode

• "It takes 900,000 minutes to become a subject matter expert, but less than 9 minutes to make someone feel seen and understood."— Chris Griffin
• "Nothing can slow you down more than a mistake from not proofreading."— Khalil Benalioulhaj
• "Four deposits for every one withdrawal - there's gotta be something in the relationship account."— Chris Griffin
• "Shortcuts lead to dead ends."— Khalil Benalioulhaj

Key Takeaways

1. Small Professional Oversights Destroy Big Relationships
2. Proofreading Everything Protects Your Credibility
3. Written Follow-Ups Prevent Future Disagreements
4. Clear Communication Uses Visuals and Relevant Examples
5. Being On Time Reflects Your Core Values
6. Relationship Deposits Must Exceed Withdrawals
7. Authenticity Trumps Polish in Client Interactions

Resources

• Seth Godin's 9,000 vs 9 blog
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More from Chris

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More from Khalil

• ⁠⁠benali.com ⁠⁠

• ⁠⁠Email Khalil⁠⁠

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