In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.

Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!

0:00 Intro

3:21 Differences Between B2B & B2C Marketing

9:58 Marketing Strategies In Different B2B Industries

14:37 Measuring Marketing ROI

23:05 Sales & Marketing Alignment

27:48 Demand Capture Activities vs. Brand Awareness

32:02 Conclusion