In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.

Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!

0:00 Intro

3:21 Differences Between B2B & B2C Marketing

9:58 Marketing Strategies In Different B2B Industries

14:37 Measuring Marketing ROI

23:05 Sales & Marketing Alignment

27:48 Demand Capture Activities vs. Brand Awareness

32:02 Conclusion

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about B2B vs B2C marketing → https://www.boundify.io/blog/b2b-vs-b2c-marketing

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