Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.

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Links to this week’s topics can be found below:

Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey

TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905

Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/

KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462