“You have the people that are using the buildings and those are the people that we all spend time thinking about, but a lot of time it's just trying to guess at what they want.

And I just think that there's this real opportunity, with the technology that we have available today, to hear directly from them on what they want."

—Jacinda Lofland

Highlights

• How real estate is changing: it's no longer just a box... it's a product people use (7:15)
• How engagement was done in the past, what is net promoter score, and how apps can help (16:57)
• Use cases for tenant engagement apps (21:39)
• Two major criteria for success with tenant apps and keys to success (31:42)
• Roadmap to rolling out a tenant app (38:41)
• Perspective on getting people to actually use the app: more important that there's optionality (43:05)
• Whether the back of the house tech should merge with front of the house tech (48:28)
   

You can find Jacinda Lofland on LinkedIn.
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