Meta tags have gotten a bad rap.

But that’s because people keep confusing them with meta keywords. I can see why.

On this episode of the Organizing Your Business podcast, we talk about Meta tags and how they continue to play an important role in SEO. Meta tags exist within the back-end code of websites. Even though they often get confused with meta keywords that is only part of the meta tag story. Let’s walk through the reasons why meta tags are still important for your SEO success.

Episode Highlights:

• 03:21 When you have a website, you have a front-end that everyone sees and a back-end that is how you create the website. Within the back-end code, there are meta tags.
• 04:44 People figured out how to key-word stuff, and they would put in all the keywords they wanted people to search for. Because of this, Google said they were going to stop using meta keywords for SEO.
• 07:49 There is a difference, though, between meta keywords and meta tags, because we still have the meta title and meta description.
• 08:28 The meta title and meta description are what shows up in the search engine results. Your title and description are what get people to click on your search engine results.
• 11:27 My free gift for you today is the On-Page SEO Checklist

3 Key Points:

1. Meta tags are part of the back-end code for websites.
2. People began to keyword-stuff, which led search engines to stop using meta keywords for SEO - but this does not include the meta title and meta description.
3. Meta titles and descriptions are what get people to click on search engine results.

References:

• On-Page SEO Checklist
• Tia Hain Email
• Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/61

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