Branding is an important step that can't be skipped without serious repercussions.

- If you don't define your brand, you can't represent it
- Without a brand,  you have no clear direction
- Your website will seriously suffer the lack of a brand
- "Skip the work, skip the reward" - Sandi Keene
- Creatives without a brand are unlikely to build the relationships necessary to succeed. 
- Branding makes your decisions so much easier.
- No branding is like hiking with your ankles tied together.

MENTIONED:
Creatives Get Real Episode #011 - Branding as Storytelling
Maker's Tech U



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Roben-Marie:
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Sandi Keene:
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