Bill and Darrell sit down with Charlie Minato of halfwheel at the new halfwheel headquarters. They talk about the new headquarters, effect of equivalency rules, how Charlie would like to change the perception of cigar smokers, how they go about rating a cigar, his and Brook’s move from their individual sites to become halfwheel, how halfwheel is a trade publication, focus on cigar centric news, would like to do a buyer’s guide section when time permits, he discusses how the cigarette industry crafted their deal, his dismissal as an intern at Business Insider, magazines working on a balance between print and online, pairing a cigar with food or beverage, tells us the best rum for catching fruit flies. Darrell has a Davidoff of Geneva 25th Anniversary 2014. Charlie has a Quesada 1974 Lancero. Bill has a Illusione Singulare 2014 Anunnaki. They all toast to the good life with some rum.