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061 Don't Underestimate That Merch - It's More Than A Gift
Episode 061 – Don’t Underestimate That Merch: It’s More Than a Gift
The Influence Every Day Show with Dr. Ed Tori
Ever found yourself having a vivid memory or insight for no obvious reason? In this episode, Dr. Ed Tori shares a moment at a red light that turned into a masterclass on non-conscious triggers, nostalgia, and the power of placing ideas in your line of sight.
From merch to memory to mastery, this episode explores why deliberate reminders—like card decks, sticky notes, or swag—can shape behavior, improve communication, and even transform lives.
If you’re an author, coach, speaker, or leader looking to package your ideas for real-world impact—don’t skip this one.
In This Episode, You’ll Discover:
How a GPS label triggered a nostalgic wave and why that matters
The neuroscience behind “top of mind = tip of tongue”
The two ways to create real-world behavioral triggers
How Dr. Tori’s card decks became “theft-worthy” reminders for leaders
Why merch, swag, and tchotchkes are more than gifts—they’re influence tools
Timestamps:
00:00 – The red light memory: how non-conscious cues work
01:45 – The role of visual anchors and everyday nostalgia
02:30 – “Top of mind = tip of tongue” and why it matters for influence
03:20 – Why Dr. Tori makes card decks and what they’re really for
04:15 – A leader’s hidden use of his cards (and why it matters)
05:30 – The merch mindset: how to make your ideas part of someone else’s daily life
06:45 – The big takeaway: curate your cues and influence your habits
07:15 – Systematize your triggers, influence your future
💥 Ready to Build a Life of Daily Influence?
Whether you’re shaping behavior in your home, your company, or your content—deliberate reminders can be game-changers. Want to turn your ideas into influence tools people keep on their desks, pin to their walls, and refer to before tough conversations?
📬 Join the InfluenceBookClub.com
View all episodes
By Dr. Ed Tori Episode 061 – Don’t Underestimate That Merch: It’s More Than a Gift
The Influence Every Day Show with Dr. Ed Tori
Ever found yourself having a vivid memory or insight for no obvious reason? In this episode, Dr. Ed Tori shares a moment at a red light that turned into a masterclass on non-conscious triggers, nostalgia, and the power of placing ideas in your line of sight.
From merch to memory to mastery, this episode explores why deliberate reminders—like card decks, sticky notes, or swag—can shape behavior, improve communication, and even transform lives.
If you’re an author, coach, speaker, or leader looking to package your ideas for real-world impact—don’t skip this one.
In This Episode, You’ll Discover:
How a GPS label triggered a nostalgic wave and why that matters
The neuroscience behind “top of mind = tip of tongue”
The two ways to create real-world behavioral triggers
How Dr. Tori’s card decks became “theft-worthy” reminders for leaders
Why merch, swag, and tchotchkes are more than gifts—they’re influence tools
Timestamps:
00:00 – The red light memory: how non-conscious cues work
01:45 – The role of visual anchors and everyday nostalgia
02:30 – “Top of mind = tip of tongue” and why it matters for influence
03:20 – Why Dr. Tori makes card decks and what they’re really for
04:15 – A leader’s hidden use of his cards (and why it matters)
05:30 – The merch mindset: how to make your ideas part of someone else’s daily life
06:45 – The big takeaway: curate your cues and influence your habits
07:15 – Systematize your triggers, influence your future
💥 Ready to Build a Life of Daily Influence?
Whether you’re shaping behavior in your home, your company, or your content—deliberate reminders can be game-changers. Want to turn your ideas into influence tools people keep on their desks, pin to their walls, and refer to before tough conversations?
📬 Join the InfluenceBookClub.com