Practical Nerds

061 | Going Global | How US Construction Tech Founders Can Win in International Markets


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About This Episode

In this episode, Patric Hellermann and Shub Bhattacharya discuss the challenges and opportunities for US-based construction tech founders looking to expand into international markets. They explore the cultural, business, and regulatory differences across Asia, Europe, and the Middle East, providing insights on how to navigate these diverse markets successfully.


In This Episode

Shub and Patric explore how business cultures in Asia often prioritize building personal trust before transactions, contrasting with the more transactional approach common in the US.

The hosts discuss European markets' preference for substance and facts over sales pitches, highlighting how risk mitigation often resonates more with European clients than pure opportunity.

They analyze the unique opportunity in Middle Eastern markets (particularly Saudi Arabia, UAE, and Qatar) where American companies and products often have a distinctive advantage.

The conversation examines how construction tech is maturing globally, creating more opportunities for founders to internationalize their solutions when the time is right.


Timestamps

(00:00) - Introduction

(01:25) - Topic introduction: US founders targeting non-US markets

(03:47) - Asian markets and cultural differences

(09:21) - Trust deficit in East Asian business cultures

(14:05) - Alternative approaches for penetrating emerging markets

(15:57) - Common US expansion mistakes in Asian markets

(17:19) - European market characteristics and business approach

(20:23) - European preference for facts and observations

(24:48) - Navigating regional differences within Europe

(28:40) - Middle East as a target market for US construction tech

(32:19) - The maturing construction tech market and internationalization


Resources or Companies Mentioned

Procore: https://www.procore.com/


Connect With Us

Practical Nerds Website: https://practicalnerds.com/

Subscribe to the Newsletter: https://www.linkedin.com/newsletters/practical-nerds-7180899738613882881/

Foundamental: https://www.foundamental.com/

Patric Hellermann: https://www.linkedin.com/in/aecvc/

Shub Bhattacharya: https://www.linkedin.com/in/shubhankar-bhattacharya-a1063a3/

#ConstructionTech #GlobalExpansion #BusinessCulture

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Practical NerdsBy Patric Hellermann