Paid Search Magic

061: March 2019 News Current Events & Controversy

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Questions answered on this episode

  • When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
  • About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
  • How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
  • Should you trust research & management websites that ask for your login credentials or account access?

    • Resources:

    • Avg Position sunsetting: https://support.google.com/google-ads/answer/9263492
    • Click Share coming to Search Campaigns: https://support.google.com/google-ads/answer/9181997
    • Maximize conversion bid strategy for TrueView for Action: https://support.google.com/google-ads/answer/9238647
    • Two new chart types in the Report Editor: https://support.google.com/google-ads/answer/9256505
    • Google introduces 3 new features for responsive display ads: https://support.google.com/google-ads/answer/9260895
    • Advertisers boycott youtube yet again, YouTube answers by removing comment sections of kids videos
      • https://www.nytimes.com/2019/02/20/technology/youtube-pedophiles.html
      • https://www.npr.org/2019/03/01/699282111/youtube-bans-comments-on-videos-deemed-vulnerable-to-pedophiles

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        Paid Search MagicBy Amy Hebdon: Paid Search Magician
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