On this weeks episode, we are joined by Michael Brandt, Co-Founder & CEO of H.V.M.N. Michael is also an endurance athlete, marathon competitor, new parent, & innovative genius. We talk about Michael's journey from majoring in computer science and product design at Stanford to becoming the Co-Founder & CEO of a major company. He scored 99th %ile on his GMAT but decided to skip business school and go straight into entrepreneurship. Prior to starting H.V.M.N. he was a professor of brand strategy at the Academy of Art in San Francisco. Michael and his cofounder were awarded Forbes 30 Under 30. 

H.V.M.N. launched the world’s first ketone drink in 2017 and secured a $6 million dollar contract from the U.S. Special Operations Command to continue research into the benefits of ketones. In January of 2022, H.V.M.N. launched v2 of their ketone product line, called Ketone-IQ. With Ketone-IQ they reduced the cost by 2/3rds, significantly improved the taste, and incorporated a breadth of learnings from their work with the US Military.What are ketones? Ketones are a super efficient source of fuel for your brain, that leave you feeling energized and clear-headed. Ketones help military operators increase their cognitive function during stressful and demanding missions. Your body normally makes its own ketones when you eat low-carb, fast, or do extended exercise. The core innovation of Ketone-IQ is that it delivers the same ketone fuel in an affordable drink, that’s now available at hvmn.com, Amazon, Sprouts, and select gyms, stores, and cafes.