In this week’s episode of Anecdotally Speaking, Shawn shares a story he read in Switch, another book written by the Heath Brothers, who always use stories as practical examples.

The story is quite relevant given the current climate and the challenges companies are currently facing. You can use this story as a poignant reminder of what is most important in difficult times.

At the end of June, we’re delivering two virtual Story-Powered Sales workshops, hosted by Mike Adams, author of Seven Stories Every Salesperson Should Tell. If you are interested in registering, head to anecdote.com/events for more information. We would love to see you there!