If someone ever decides to build an American sports promotion Hall of Fame, the inaugural class will undoubtedly be led by this week's special guest, Doug Verb. In a career spanning more than 40 years in professional sports management, Verb's remarkable career has included spearheading marketing, promotion, publicity, and television for some of the most innovative and memorable leagues and franchises of the modern era.

One of the founding executives of both the pioneering Major Indoor Soccer League (along with sports entrepreneurs Earl Foreman, Ed Tepper, and previous podcast guest Dr. Joe Machnik), and the frenetic Arena Football League (with the sport's inventor [and past two-part guest] Jim Foster), Verb additionally served as president of pro soccer's legendary Chicago Sting from 1982-86 – which, incredibly, drifted between playing in two separate leagues during his tenure (for one year, simultaneously) – the outdoor North American Soccer League and the indoor MISL.

In our longest and more anecdote-filled episode to date, Verb vividly recounts the highs and lows of launching new teams, leagues and even sports themselves from whole cloth – with nary an operational blueprint or career roadmap to be found. Buckle up for a wild ride through the woeful 1976 NASL Philadelphia Atoms, the "Rocket Red" pinball-like MISL, soccer for all seasons in the Windy City, and birthing indoor football.

PLUS: Kiddie City to the rescue; Earl Foreman's "Brother-in-Law Effect;" getting paid in soybeans; and the curious one-game history of the Liberty Basketball Association!

AND: Verb reveals plans for a first-ever Major Indoor Soccer League reunion later this year in Las Vegas!

Thanks Podfly, Audible and SportsHistoryCollectibles.com for supporting the podcast!