Meet Tara Swiger, marketing expert, author and host of Explore Your Enthusiasm podcast. Tara works with makers and artists to create a sustainable, lovable businesses. She does this through her books, the weekly podcast, online classes, and her in-person workshops. She leads adventures for makers who want to explore your own definition of success!

In this episode, Tara shares tips and strategies from her new book, Map Your Business a workbook of exercises designed to help you create your own personal blueprint to reach goals that are important to you, and how you can use it to define success, set goals and make a plan that you can stick with!  In this book, Tara takes an integrative approach, encouraging you to align your life and business, and she invites you to take a look at your progress each quarter to make sure you’re on track. 

Episode highlights

• Tara created her own job instead of "a business." Don't just talk about it ... do it if that's what you want to do! 
• How there's a big difference between the planning stage and actually having started a business
• After you start, what's next. Now where do you go? 
• In 2009 Tara left her day job and made it known publicly. She shares why it's important to let the world know
• Her first class was a marketing path to help creative business owners
• How the Map Your Business book is not only for business, but how to "draw your universe"
• The map-making process that Tara shares can be applied to any part of your life
• The difference between a task and a project - and why understanding this difference is crucial to your success
• Why making a mindmap helps to understand things visually and in a linear way
• Why Map Your Business was created like a map and how it came from a series of pdf workbooks that she created for her students
• How the book helps you to assess your goals monthly and quarterly, and how to pivot if you need to
• Tara gives Kara advice about how to do a monthly review in her new business-- and explains that this is advice everyone can follow
• There isn't a "right way" to start a creative business, you need to find what's right for you
• Tara shares her biggest struggle - a combination of having unrealistic expectations and not getting derailed when things don't go right.
• Tara explains that there is a

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