In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

Key Takeaways:

• The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
• Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
• Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
• Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

Resources Mentioned in This Episode:

• Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
• Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
• Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.
  
  
• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

Freebie:

• Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get mor

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist