When you buy many different things in life, you have the option of one that is cheaper and one that is more expensive. Sometimes they are of virtually the same quality and therefore the cheaper one is better, but sometimes the more expensive one is of much better quality. Sometimes the more expensive one is so much better that in the long run it actually saves you money buying it over the cheaper one because it lasts longer.

This concept can apply to business decisions as well. Check it out as we explore this topic together!

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