There was a moment mid-event where the ticket sales just kept popping off, and the fear flipped into this one thought: holy shit, it actually worked. Not just “the race went well”… but the whole idea of what we’re building.

We talk about how the livestream turned king of the hill into proper background test cricket. Something you chuck on in the workshop, get distracted, come back, talk shit, then get sucked back in. It wasn’t just athletes running up a hill, it became this weird little community where people at home are messaging, coffees are magically appearing, and you can feel how invested everyone got.

Then we zoom out on the bigger stuff: paying the winner, what sponsors actually want, why this thing feels like a startup win you don’t get in normal jobs, and why hardcore harry’s is starting to mean more than just one brutal weekend. If you’ve ever wanted to build something real, or you’ve wondered why certain events hit different, this ep will make it click.