062: Niche Domination with Alan Berg

Alan Berg, CSP, chats with David on how he found success through dominating the wedding business niche and the its sub niches. Alan tells us why promoting yourself as an expert of specificity can really open more doors than that of a generalist.

In This Episode, You'll Learn…

• How Alan got into the wedding industry
• Why he chose to narrow his business down to the wedding industry
• Leaving behind your previous industry
• Finding your niche
• Watch, do, then teach
• Finding and marketing your sub-niches
• The impact of international testimonials

Links and Resources Mentioned in This Episode

• Alan's Website