In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively.

Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does.

As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts.

 

00:41 - Meet Hannah Satham

01:53 - Insights on Low-Fidelity Video Creation

06:49 - Using Phones for Stunning Content

07:12 - Hannah’s Evolution in Client Support

10:12 - Delivering Content Quickly

14:00 - LinkedIn Engagement Insights

14:41 - What Sets the Australian Regional Tourism Convention Apart

20:42 - Content Creation Discussions

22:46 - Starting with Social Media for Builders

 

Connect with Hannah Statham:

Website: Media Mortar

LinkedIn: Hannah Statham

Instagram: @mediamortar

 

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias

 

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Facebook: Institute of Excellence | Tourism Hub Podcast

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

Stay passionate, stay excellent, and keep your fire burning!