I’m excited because, for the first time in a while, I have a guest interview for you today! I’m joined by Joey Percia, former fitness pro turned current copywriter and marketing consultant. He is also one of the speakers at the upcoming Canadian Fitness Business Summit.

Joey knows how to write words that sell, which is the essence of copywriting. We hear about how he initially hated the idea of selling. He has turned that attitude around and now works side-by-side with some of the most reputable companies that he has looked up to for years.

Joey provides valuable tips for anyone who wants to start writing copy. Joey started off thinking he was a poor writer, so his advice will especially help you if you feel the same way! He also talks about common mistakes and how to avoid them.

 

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