You've been hacked, now what? Yes, it's inevitable. Your business will get hacked, whether solo, small, mid-sized, large, or largest. The Wall Street Journal published a story about Microsoft's new gazillion dollar cybersecurity center to fight off the hackers. How are you going to manage your cybersecurity crisis? This episode of The Heart of Marketing is really more about crisis communications and the preparation for an event much like a data breach. Jayme Soulati, that's me, is speaking to the Napa Valley Vintners to help wineries prepare for their response in event of a cybersecurity matter. Regardless of which industry in which you play and work, cybersecurity doesn't care. Hackers will take you down if you lack secure passwords, have not updated your software, don't have firewalls, do not have security plugins, do not encrypt your data, and don't know what your third-party vendors do for security. Once the crisis hits, and it will, how will you respond? A message map is number one, but there are also other basics like control your message, develop owned media with approved messages, stay calm and be accessible. Listen to our episode with John Gregory Olson and Jayme Soulati and see if we can teach you a few tips on responding during a crisis. It doesn't matter if it's cybersecurity or not; you can use what you hear for whichever matter you're managing.