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063: Finding Features and Benefits That Matter to Your Customers
When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to […]
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By Thomas McGeeWhen it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to […]