Product marketing is the opportunity you have to focus your solution, perfect your architecture, and put your ideas forward in such a way that makes sense to your audience and helps you gain traction in the market quicker.

If you're going to launch into the marketplace, you need to ensure you have solid product/market fit.

About Our Guest

John Farkas founded Golden Spiral to help companies uncover a market-focused story that will transform the way people see their world. As CEO and Storyteller, John works closely with team members and clients to provide strategic vision and creative direction. One of his favorite parts of working at Golden Spiral is uniting people around a challenge and inspiring them to create great work. “I’m a storyteller at heart. The process of developing a narrative, regardless of its form, is magical — and working with creative teams to bring that story to life is a blast. We have a tremendous staff here at Golden Spiral and watching them make things happen is one of my greatest privileges.” Aside from his work at Golden Spiral, John loves spending time with his family and is an avid cyclist, frequently commuting the 38-mile round trip to the office (which obviously entitles him to collect bicycles). He remembers saving for a Macintosh 512 when he was attending The University of Wisconsin, knowing it would change his life forever. 

Show Notes

Product launch is a lot like a rocket launch. And a lot of times from our a vantage point, we've seen so many companies be like, what happened to Werner von Braun.

The Reasons Companies Struggle with Product Launch

• Lack of the Product Marketing function on the team
• The vast speed of the marketplace
• The challenges of technical founders launching organizations

A Detailed Look at the Product Marketing Function

• What product marketers do
• The value of product marketing to an organization
• Where product marketing should "sit" in an organization
• How product marketing interacts with sales
• How production marketing interacts with marketing
• What keeps companies from installing product marketing

Links Mentioned on This Episode

Download our Product Launch Guide and Timeline Product

Marketing versus Company Marketing for HealthTech Businesses

B2B Product Launch Secrets from the Apollo 10 Mission

A HealthTech CMO’s Guide to the Ultimate Marketing Team