If you’ve been tuning in to the podcast for a while, you probably remember the one thing I always say: creativity is a skill that anyone can learn.

Just like any other skill, creativity can be taught and it can be learned. This may be hard to believe for those of you who don’t think you are naturally creative. However, that’s just the point. You can learn to be creative.

In this episode, I’m sharing the evidence that proves this to be true. The evidence comes from a group of students that are undergraduates at the University of Cincinnati at the Linder College of Business. I teach a course called Marketing Innovation there and get the chance to hear cool, novel ideas that my students come up with. 

Today I’m sharing a handful of those ideas with you to prove you, too, can learn creativity.

In this episode you’ll hear:

1. An innovative idea my students came up with by applying the subtraction method to a kayak.
2. Another innovative idea that came from the subtraction method being used on mascara.
3. How the task unification technique can be used to innovate suitcases.
4. How such cool ideas can come from standard, everyday objects.
5. Innovations my students have come up with for golf.
6. How I’m training my students to provide valuable ideas to their university.

Resources from this episode:

Downloadable scorecard to rate your idea

 

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EPISODE CREDITS:

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