CrewXP CEO Chris Griffin applies the powerful "Start, Stop, Continue" framework to evaluate 11 critical business areas for 2026. From stepping down as EDPA President to investing in AI and Gen Z workforce development, this strategic planning session reveals how experiential agency leaders can make tough decisions about where to focus their limited resources.

What You’ll Learn

• How to apply the Start, Stop, Continue framework to your own business planning
• Strategic decision-making for experiential agencies post-pandemic recovery
• Why curating your customer base leads to better profitability
• Essential considerations for AI implementation in project-based businesses
• The reality of business acquisition opportunities in today's market

Time Stamps

• 00:47 - Reflecting on 2025 and Welcoming 2026
• 01:24 - Start, Stop, Continue: A Year-End Exercise
• 02:54 - The Future of the Podcast
• 05:03 - Association Memberships and Roles
• 09:28 - Event Production: Challenges and Opportunities
• 11:30 - Growth Through Acquisition
• 16:04 - Selling Your Business: Key Considerations
• 16:57 - International Partnerships: Challenges and Opportunities
• 17:55 - Gen Z in the Workforce: Adapting and Thriving
• 19:12 - Curated Customer Base: A Strategic Approach
• 20:32 - AI Initiatives: Investing in the Future
• 23:03 - Global Talent: Expanding Horizons
• 25:56 - Recap and Reflections: Key Takeaways

Snippets from the Episode

• "There's an enormous amount of talent [in Gen Z], and I think it's gonna be up to employers and hiring managers to figure out how to onboard this group." - Chris Griffin
• "We feel our winning business model is gonna be catered to fewer, better fit customers that embrace 'I want a partner that's on the front lines." - Chris Griffin
• "I get three requests a week right now. That's how active the market is for private equity and investment people looking to move into our space." - Chris Griffin
• "There's no complaining about Gen Z and they don't have your work ethic. In 2027, they're gonna be 27, 28% of the total workforce globally." - Chris Griffin

Key Takeaways

1. Strategic Resource Allocation Framework
2. Post-Pandemic Business Recovery Priorities
3. Customer Base Curation Strategy
4. AI Investment Without Replacement Mentality
5. Gen Z Workforce Integration Imperative
6. Global Talent Acquisition Best Practices
7. Association Leadership Transition Planning

Resources

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