
Sign up to save your podcasts
Or
In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.
0:00 Intro & Jon's Career Journey
5:51 Common Pitfalls in Positioning
6:50 The CEO's Role in Messaging
12:14 The Power of Brand Positioning
18:17 Understanding Buyer Triggers
24:08 Reverse Engineering the Buying Journey
26:47 Leveraging AI for Buyer Insights
28:15 Common Positioning and Messaging Issues
37:31 Messaging Strategy Tips
5
33 ratings
In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.
0:00 Intro & Jon's Career Journey
5:51 Common Pitfalls in Positioning
6:50 The CEO's Role in Messaging
12:14 The Power of Brand Positioning
18:17 Understanding Buyer Triggers
24:08 Reverse Engineering the Buying Journey
26:47 Leveraging AI for Buyer Insights
28:15 Common Positioning and Messaging Issues
37:31 Messaging Strategy Tips