In this episode of Demand Gen Studio, we sat down with Jon Itkin from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies.

0:00 Intro & Jon's Career Journey

5:51 Common Pitfalls in Positioning

6:50 The CEO's Role in Messaging

12:14 The Power of Brand Positioning

18:17 Understanding Buyer Triggers

24:08 Reverse Engineering the Buying Journey

26:47 Leveraging AI for Buyer Insights

28:15 Common Positioning and Messaging Issues

37:31 Messaging Strategy Tips