This episode of The Heart of Marketing with John Gregory Olson and Jayme Soulati is a lot like our most-downloaded episode #21, 'Specialists v. Generalists.' And, we can't figure out why that one is so popular. Can you?

Here, we wax and wane on the topic of marketing consultants. Should you hire one? When is the best time? Why would you ever need one? And, most of all what benefit might you derive from investing in a marketing consultant.

Jayme and John paint the case for making the investment in a marketing consultant because they can:

1. Enhance an experience gap

2. Outfit bandwidth for a specialty project

3. Conduct an outsider audit to understand performance deficiency

4. Become the insider team

There may be a few more ways that come to light in this episode that you've not thought of in re your own growing business. Take a listen, and grab some thoughtstarters to push your business toward another growth goal.

This is a solid conversation with good perspective from the business and consulting sides.