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064 - Why price matching is devaluing your product
Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Pew Research “Americans’ Social Media Use update”
https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/
The price match problem
https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/
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By Optix SolutionsJoin podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.
Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.
Join the conversation: Get in touch with the team at Optix:
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Pew Research “Americans’ Social Media Use update”
https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/
The price match problem
https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/