Dan Englander took a while finding his marketing niche. He started with an agency, then did sales for an animation studio. He finally settled on lead generation as his business because he noticed, even from his agency days, a lot of agencies need help. Dan created Sales Schema to help those agencies solve a big problem. “They’ve reached a point where referrals and personal networks and the stuff that it took to build the agency just aren’t enough anymore,” he says. “The Mad Men era is over. Anybody who tells you generating meetings and closing deals is easy is lying. It takes time. It takes effort. Our goal is to make it easier.”