The Heart Of Marketing

065: How Workplace Culture Drives Profits – Leadership, Management and Operational Success Factors


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Culture is a funny thing in the workplace, and John Gregory Olson and Jayme Soulati take an inside view at how the mission statement shapes culture shapes productivity shapes the bottom line.

Did you know that? John drops a bombshell with this little factoid about happier employees, happier profitability; sad employees, even worse profitability.

In this episode, another in our Workplace Series, we take a look at several examples of companies like VW, Radio Flyer, Starbucks, and Zenefits. (You know the latter, right? Its culture was so disastrous that...you'll have to listen.)

Our discussion is a sister to our most-downloaded episode 'Specialists v. Generalists,' and if you've not listened yet to Episode 21, do take a listen and tell us why you like that one? It's baffling to us!

Which company do you know that has a fitting culture? We believe Trader Joe's fits its culture very well (we did an episode with this #RockHot company, too), and Starbucks, golden child of Wall Street, is a maverick when it comes to culture; and, its culture is aligned to its mission...

Is Yours?

We are The Heart of Marketing!

 

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The Heart Of MarketingBy Jayme Soulati and John Gregory Olson

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