In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.

Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.

Key Takeaways:

• What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO.
• Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility.
• The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners.
• Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences.
• Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO.

If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen!

Resources mentioned in this episode:

• Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search.
• SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy.

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