Reaching product-market fit always means that changes are coming for your startup. The obvious changes are often in sales and marketing, but they aren’t the only ones. The entire company needs to change. This includes the user experience, the buyer experience, and even the way that you build your product. If the right changes aren’t made, you risk falling behind your competitors.

On the latest episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink discusses some of the changes that come after tech startups find product-market fit. He explains how companies can make these changes and what happens if they are slow to adopt necessary changes within the company.