Perhaps no one exemplifies the mission of trueU more than JoDee Curtis, Founder of Purple Ink, an HR consulting firm. After spending many years in accounting, JoDee discovered her true passion for helping people bring out the best in themselves. Today, she and her team work with companies to find creative solutions to HR problems with one goal in mind: creating a JoyPowered workplace.

What’s the key to making work joyful? For JoDee, it’s about discovering your strengths and leaning into them every day.

On Make My People Better, JoDee talks to Kyle DeFur and Gretchen Schott about the importance of engagement and retention and why you should work into your strengths.