As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing.  The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability.  Yet, some find it difficult to raise prices.  In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.