Episode 066 - Principles of Great Brands will give you a look inside iconic brands and how they secure their share in the market and why they stay influential and on top year after year.

You will understand why this idea of branding isn't just a marketing gimmick but a tool for the entire organization and ties into the strategy.

We will also talk about how a solid brand can take a hit to its integrity if it is compromised.

In the audio you will experience:

For a copy of the transcript visit: www.kirbyingles.com