The Influential Advisor

066: Unlocking Your One Big Idea: Insights with Gabe McManus


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In this podcast episode, I welcome a special guest my older brother, Gabe McManus. Gabe joined our team as a book coach this year, bringing his deep passion for personal finance and his unique background in theater and editing to help financial advisors craft compelling narratives for their books.

This episode dives into Gabe’s journey from an avid personal finance enthusiast to a professional book coach, highlighting his approach to helping financial advisors find their unique voice and reach their ideal audience.

Gabe's Journey: From Finance Enthusiast to Book Coach

  • Personal Finance as a Hobby: Gabe discusses his love for personal finance and the hundreds of books he’s read on the subject, ranging from classics like Rich Dad Poor Dad to The Millionaire Next Door.
  • The Importance of Storytelling: With a background in performance, he shares how he helps advisors translate complex financial ideas into engaging stories that resonate with readers.


Helping Financial Advisors Publish Books

  • The Power of the “One Big Idea”: We discuss how impactful books are often anchored by a single compelling idea, I share how our latest book projects are focused on helping advisors clarify their message to resonate with potential clients.
  • Overcoming Financial Stress: He recounts his own experiences with finances and how sequencing money management decisions can relieve financial stress. He reflects on stories from our clients, showing how the right financial guidance can transform lives.
  • Creating Financial Harmony in Relationships: We explore how the principles in books we’ve worked on, such as managing finances with intention, can foster healthier conversations about money between couples.


The Role of Financial Advisors in Personal Finance

  • Beyond Investment Products: Gabe explains how working with advisors has shown him the holistic support they offer, which goes beyond mere product recommendations to include guidance on wealth building and financial independence.
  • Pre-Selling Through Books: I talk about how a well-written book can serve as a powerful tool for advisors to pre-sell their services by sharing their expertise and philosophy before they ever meet with potential clients.


Takeaways for Financial Advisors

  • Every Dollar Should Have a Purpose: We discuss the concept of giving each dollar a purpose, a core tenet of the books Gabe and I admire, which helps clients build wealth over time by automating their savings and investment processes.
  • Write Your Own Financial Legacy: For advisors considering writing a book, Gabe and I emphasize the importance of identifying their unique message and leveraging it to inspire change and attract clients.
  • Creating a Ripple Effect: Gabe shares stories of how his clients’ ideas have influenced him personally, even affecting his conversations on the golf course and beyond.


About Our Guest: Gabe McManus is a Theatre Arts Teacher and Book Coach with a passion for personal finance.

  • You can learn more about his work: https://www.linkedin.com/in/gabe-mcmanus-0350505b/


About Your Host
:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.

Claim your free audiobook copy at: www.theshortbookformula.com

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The Influential AdvisorBy Paul G. McManus

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