As one thing changes, another thing changes.

That may sound like a simple (and perhaps obvious) phrase, but if you can remember it, you will have added a very powerful tool to your creativity arsenal. It is the basis of the fifth tool in the SIT method of innovation. Indeed, it sums up attribute dependency.

In this episode, I discuss this tool in depth. I’ve covered attribute dependency in previous episodes but today I want to go a bit of a different route. I’ll explain some of the things I observe when my students learn this technique and teach you how to get this powerful tool up and ready to use for your own innovation.

In this episode you’ll hear:

1. What attribute dependency is.
2. What an attribute is.
3. Why this technique can be the most challenging.
4. Examples of attribute dependency all around us.
5. The complex way to use attribute dependency.
6. An easier way to practice using this technique.
7. How companies use attribute dependency to make smart products. 

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