Accelerating Revenue Series

067: MarTech Via Cloud: What CMOs Need to Know


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Question of the Day: What’s been your biggest struggle as your team tries to automate and streamline marketing processes?
We tap into our own deep bench of experts for this episode. Praveen Balla has established an award-winning reputation for high-margin marketing programs and end-to-end demand generation and lead nurturing. A proven growth hacker, he once grew revenue at a record high 40x at 90%+ margin. But his strengths also cover team building and leadership. Sit back and enjoy Praveen’s unique energy and innovative viewpoints on martech, marketing operations and sustainable revenue paths.
Praveen Balla
Vice President - True Influence | Project Advisor, Longtime Volunteer - Public Action Group
Listen to learn:
✅ How martech cloud solutions bring essential capabilities to B2B 
✅ How CMOs can avoid problems when launching new martech 
✅ How customer feedback helps CMOs refine martech evolution
 
Connect with Praveen Balla on LinkedIn:
https://www.linkedin.com/in/praveen-balla/
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Accelerating Revenue SeriesBy Anteriad