In this episode of Demand Gen Studio we discuss the evolution of the B2B buying journey and how it has changed over the years due to increased buyer empowerment and access to information.

We explore the complexities of the modern buyer's decision-making process, the importance of understanding buyer behavior, and strategies for marketers to meet the expectations of today's informed buyers.

We provide practical tips and takeaways for new marketers to effectively implement the buying journey into their strategies. Hope you enjoy!

00:00 Introduction to the B2B Buying Journey

04:14 The Evolution of the B2B Buying Journey

09:12 Understanding Modern Buyer Behavior

21:48 Strategies for Meeting Modern Buyer Expectations

28:49 Future Predictions for B2B Buying

33:01 Practical Tips for New Marketers