When Trace Blackmore started getting information out of his head and onto paper, great things happened in his business.  His 16-year-old industrial water treatment company has defied the small business failure odds and he attributes some of that longevity to having procedures that remove guesswork and promote high standards.  In this episode, Trace shares his process for identifying and documenting key standard operating procedures (SOPs) and more importantly, hacks for getting people to actually follow them.