You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way.

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Rise Grind Repeat Podcast

powered by EIC Agency

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Hosted by Dustin Trout

Produced by Andrei Gardiola

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Check out the full video episode at:

https://bit.ly/3dlwjnJ

https://spoti.fi/2Mgfpe6

https://apple.co/2MiQdUv

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