Bill is in the business of corporate happiness. He is a pioneer in the space of using happiness as a corporate KPI. He is also a tourism consultant, film location guy, business coach and production house etc. That’s a lot of stuff. The key to personal branding is all about honing in on the one thing you want to be known for. Kapow!

As talent and expertise go, Bill Zammit is one of those guys that seems to be able to do-it-all. Those multi-skilled types that seem to be able to succeed at everything they touch or give it a red hot go. Great upside.

The downside is what do you tell people that Bill does? Especially if you’re trying to get cut-through? What is Bill’s elevator statement?

We had a go at explaining what Bill does for a living and we got a bit hung up on all the cool stuff he and his partner have done or are doing.

So, we just starting calling Bill, the ‘happiness’ guy. And it worked. It was the ‘easy-in’ that allowed us to introduce his philosophy and then when we had people hooked – we could expand on all the other stuff he does.

If you’re happy and you know it – just ZAMMIT! down to Bill’s website to get him to bring some happiness to your organisation.

Here’s the episode with Jack the Bear, who’s also building a personal brand.

The post #068 – Meet Bill Zammit appeared first on A Digital Marketing Podcast - Destroy Digital.