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068: Practical Ways to Promote Without Using Discounts
To some, discounting a product means more customers and easy sales. To others, discounting damages brand perception, which can have negative long-term results.
Whether you like discounts or not, there comes a point when you simply can’t rely on that strategy in a way that makes sense for your brand. You want people to notice your product, but you don’t just want to spam people with, “Hey, my product is still for sale!”
It isn’t hard to find “marketing gurus” who swear by discounts but never actually teach anything useful. Discounting is the easy way out, and if you want a brand perception that is rock solid, it’s time to get creative.
On today’s show we’ll be talking about ways to build interest in your product or service even past launch date and practical ways to market what you’re selling without resorting to discounts.
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By Cory Miller and Kyle AdamsTo some, discounting a product means more customers and easy sales. To others, discounting damages brand perception, which can have negative long-term results.
Whether you like discounts or not, there comes a point when you simply can’t rely on that strategy in a way that makes sense for your brand. You want people to notice your product, but you don’t just want to spam people with, “Hey, my product is still for sale!”
It isn’t hard to find “marketing gurus” who swear by discounts but never actually teach anything useful. Discounting is the easy way out, and if you want a brand perception that is rock solid, it’s time to get creative.
On today’s show we’ll be talking about ways to build interest in your product or service even past launch date and practical ways to market what you’re selling without resorting to discounts.