Earlier this week, Apple released iOS 9, the latest edition of its popular operating system that powers millions of iPhones, iPads and iPod touches around the world. While most would be excited about the countless new features the new software brings, there’s one in particular that has set the web on fire – the ability to install content blockers. The ability for millions of people to block things like advertisements on their mobile browser and within apps – something they couldn’t do before – has publishers and pundits worried. Did Apple just sentence publishers to death by a thousand cuts?