This LMScast with Joshua Millage and Christopher Badgett is about presenting great content for eLearning communities. We’ll show you how to build an engagement machine with both learners and prospects in mind.

An engagement machine is a dynamic system for keeping in touch with current students and prospecting for new ones. It lets you share information in a one-to-many format by repurposing content for multiple distribution channels to reach a broader audience.

Actively discover and/or build communities. This is a powerful way to bring value to current students as well as show prospective new students what you can offer them by contributing useful, accessible information to ongoing discussions.

Learn to use video as a primary tool. Video is a superior knowledge transfer device, because it’s the next best thing to being there in person. It allows you to connect in a real and personal way with your viewers and establish vital trust relationships.

Engage with social media communities where your students already live and interact, or build your own. Offer opt-in email newsletters, podcasts, and blogs for interested prospects. Find and create opportunities to present yourself directly with clarity and expertise.

Finally, maintain your human touch by taking just 10% of your overall time and effort for personalized one-on-one communication. Make a phone call, attend a meeting, be present for your students in some way.

The LifterLMS platform includes all the tools, options, and support you need to start learning how to build an engagement machine with learners and prospects. Try a demo for free and see what LifterLMS can do for you.