So you've got this thing you want people to know about. It's really great and people would love it, but you feel awkward telling them about it.

I’m going to help you feel more confident about promoting, and not just feel less bad about it but actually feel good promoting!

Right now, you feel guilty promoting your stuff. It makes sense. It seems selfish at first, right? You feel like an attention hog. You feel like you’re taking advantage of people who are giving you their attention. Yet at the same time, you’re concerned because it feels awful. You actually do want to provide them with more value, but they don’t even seem to know that it’s there. You announce it but nobody cares because people don't notice announcements they notice consistency.