In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets.

“The rapid pace of change means you're NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”

 

-Leanne Pressly

[Tweet "Soaking up TONS of #marketing advice from Leanne of @Stitchcraftmktg on #PowerPurlsPodcast!"]

Episode highlights:

 

• Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado! 
• Listen to the episode to hear about Leanne's whimsical first knitting project.
• Leanne worked at Interweave while she finished her graduate school program in Colorado.
• Leanne's "light bulb moment" came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media. 
• Stitchcraft's clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more.
• Stitchcraft manages many different areas of a client's business, depending on that client's needs.
• Stitchcraft's sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more.
• Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels.
• Leanne says that the growth in the industry has been mostly positive: "Competition's good for everybody - it raises all ships," she says.
• Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience.
• Leanne loves to invite guests to the show who can share their expertise with her listeners.
• In her daily life, Leanne still knits and spins regularly. She loves a

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